Aware - Conversation Health and Sentiment

This article contains information on understanding and utilizing Conversation Health and Sentiment metrics, including their definitions, use cases, and support for multilingual analysis to track engagement, mood, and behavior in collaborative platforms.

These metrics are used in various ways throughout Spotlight and offer you a glance or benchmark to understand changes in your community.

Daily Insight

Messages

Messages are any post, comment, reply, or chat within groups and direct messages. You’ll see this metric tracked down to the group level, including private groups and topics. You’ll also see a trend indicating changes compared to the previous time period.

Ways to utilize Messages

• When paired with the Conversation Sentiment or Health Indicator, the volume of messages can yield great insights about company activity, engagement, feelings, and productivity.

Conversation Sentiment Indicator

The Sentiment Indicator measures the overall attitude, mood, feeling, and emotion of conversations in your company's collaboration platform. This metric is tracked down to the group level, including private groups and topics. You’ll also see a trend indicating changes compared to the previous time period.

Ways to utilize the Sentiment Indicator

• Use the indicator to track sentiment at the company, specific group, or topic level.
• Understand if and where a sudden or trending change in sentiment occurs.
• Track campaigns or topics and your employees’ feelings towards them.
• Report on increased or decreased sentiment over time.
• Discover outliers or groups that may not trend close enough to your company's desired indicator.

Conversation Health Indicator

The Health Indicator measures the overall presence of potentially toxic behaviors, such as inappropriate, offensive, and hate speech, in your company's platform. This metric is tracked at the company and group levels, including private groups.

Ways to utilize the Health Indicator

• Use the indicator to track conversation health at the company or specific group level.
• Pinpoint toxic speech or unproductive conversations within your community.
• Report on increased or decreased conversation health over time.

Difference Between the Conversation Sentiment Indicator and Sentiment

That’s a great question! In Spotlight Topics Report and Group Insights, the Conversation Sentiment Indicator provides a collective measurement of sentiment across a set of messages. You’ll also see a sentiment graph with message counts—this is the volume or quantity of individual messages that scored ‘positive’, ‘negative’ or 'neutral.’

To learn more about these metrics, check out the tooltips within the platform or contact us via the chat icon in the lower right corner of the platform.

Spanish Indicators 

Aware’s Behavioral Indicators are multilingual Indicators take into consideration Spanish messages for both Health and Sentiment. By expanding our Behavior Indicators to score messages in Spanish and English, we can now understand a larger pulse of the organization, and truly encapsulate the voice of the employee.

Key Features and Benefits of Spanish Language Support in Behavior Indicators:

• Comprehensive Analysis of your Organization: The Behavior Indicators model now accurately analyzes and interprets collaboration data collected from Spanish-speaking individuals, enabling Aware users to make informed decisions and broaden their workflows by including more expansive and representative data.
• Cultural Sensitivity:  Understanding that cultural context plays a crucial role in behavior analysis, our behavior models understand linguistic nuances as the models are trained on true collaboration data.
• No Manual Opt-In Required: From release,  Aware will immediately begin scoring Spanish messages for Sentiment and Toxic Speech, which will ultimately become indicators.