Aware - Spotlight Trending Themes

This article provides information on the Trending Themes feature in Spotlight, including its metrics, sentiment indicators, sub-themes, weighted models, and multilingual support for better organizational insights.

Trending Themes surface popular themes within your platform that may have otherwise gone undetected.

When leaders or colleagues ask about the meaning of Spotlight metrics, you can explain by highlighting the main topics people are discussing and the trending top keywords.

Trending Themes: A list of ten Top Trending Themes from Public Groups will now display in multiple locations throughout Spotlight.

• Dashboard: Located below the tiles, view the Top Trending Themes for the previous day. Daily Trending Themes are broken out by highest mention count with colors designating Sentiment Indicator Measurement (Green: Above Standard, Grey: Standard, and Red: Below Standard).
  Scroll to the bottom of Engagement Insights, and view the Trending Themes for the last 7, 28, and 90 days. (Monday's view might have little or no content if your platform is less active over the weekends)
• Side Car: The Top Trending Themes will display when a user selects any element on the Spotlight Dashboard that opens the Side Car and provides additional information related to that day.
• Public Groups: Located within Groups | any Public Group. View the Trending Themes for the last 7, 28, and 90 days in the selected Public Group.
• Private Groups:  System Admins have the option to turn on Private Group Themes in the Spotlight Dashboard for both the Daily rollup and the Engagement Insights 7/28/90 rollup.
  • • Navigate to System Settings | Modules | Spotlight  to enable this feature.

The Trending Themes List is primarily composed of verbs, nouns, and proper nouns, such as cities, states, and countries.

The model has been tailored to exclude filler words, such as pronouns and prepositions, or common words that don’t provide much meaning. (Words like dates, email, haha, meeting, person, thanks, time, today, work, yesterday, etc.).

The model does not support obscure words or phrases that may be meaningful to one organization but uncommon to another, such as unique names of products or campaigns.

Sub Themes 

You can find Sub Themes on your Daily Dashboard and in Custom Reports. The Sub Themes in Spotlight provide insights into employee sentiments on specific topics, helping to identify key concerns versus background noise. This enables users to understand employee priorities more effectively.

When "experience" trends, the hover state will reveal insights about opinions on it, such as good management, poor customer service, and challenges. These sub-themes will include sentiment analysis to enhance user understanding of the discussions.

Themes from Weighted Model (Beta)

The Weighted Themes Model (Beta) identifies trending themes from a set of messages from public groups that are recognized as potentially more meaningful than those surfaced simply by frequency or count of mentions.

• How to determine weighted themes: The model determines the frequency of a keyword used within a message to gauge importance. Next, the model calculates a score from the keyword's frequency compared to Aware's entire data set of messages.
• In the above example, it would determine the usage of the word 'payroll' amongst millions of messages in Aware. The weighted model of the keyword is determined by multiplying both dimensions to get a final score, or 'weight'.
• Weighted Themes are displayed in a bubble graph you see below: The greater the weight, the larger the circle

• Actions: You can click on each theme, causing a window to load with more granular insight (see below). Here you will find how many times the theme has been mentioned: sentiment, health, and weight. Additionally, from this view, you can create a separate topic report targeting this theme.

Spanish Trending Themes

All messages authored in Spanish are included in the Trending Themes model to give a more inclusive view into what is top of mind for employees!

These keywords will be translated to English to be included in one user interface. By translating themes to English, this multilingual model works as a summarization of both languages in themes instead of a segmentation.

• Percentile Enhancement:: The model will now exclude the 100th percentile words from displaying within Trending Themes as they are so frequently occurring that they are typically not as insightful or surprising as we would expect them to be. These themes tend to be very common (e.g., birthday, congratulations, etc.).
• Organizational Network Analysis of Trending Themes: To further investigate Trending Themes you can click on the NetworkAnalysis tab to determine the relationship between keywords and the number of content authors within public conversations. The thicker the link between the themes, the more content authors that have used the two words. From here, you can run a topic report that will include both keywords.